One million paid Final Cut Users…..

Wow, Apple must be doing something right. According to research specialist SCRI, in 2007 Apple took 49% of the US professional editing marketing with Avid trailing on just 22%. There were a lot of rumors during NAB this year that Apple was gonna sell of it’s pro-video division to [your-favourite-video-company] (I heard Thomson/GV). At the time, I thought that would be a dumb thing to do and I said so. It turns out Richard Townhill, Apple’s director of marketing for professional video applications agrees with me. In this TVBEurope report Mr. Townhill says:

I can categorically state, on the record, that is not the case,

referring to the FCP unloading rumors. He then went on to say — about the recently released Final Cut Server:

There are a million Final Cut Pro users out there who need good asset management

Clearly Apple sees Final Cut Server as another mass market product, and why not, when you own 49% of the market, the only way to go is UP afterall.

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