Avid Technology, Inc. (NASDAQ: AVID) today announced that it will introduce a major shift in its approach to serving industry professionals in the digital content creation, management, and distribution industries. Based on extensive market research, Avid plans to announce a series of customer-focused initiatives in 2008 – all of which will be designed to make it easier for customers, prospects and the media to interact with the company. The company said it would reveal the full details of its 2008 plan to the public in February, which will set the stage for a blitz of new user-community initiatives, technical support programs, highly-personalized events, and innovative product announcements throughout the year. The company also announced that it will not have an exhibition booth at the 2008 National Association of Broadcasters (NAB) Convention, but plans to be in Las Vegas next April to meet with customers.
Wow…now, why would Avid do this? I think that Apple and Sony might just have Avid cornered. Apple’s pounding them in the high end editing market and Sony’s bringing up the rear with Vegas. I guess some companies never learn, proprietary never pays….any one remember SGI…they used to have monster booths at NAB and would only talk to you if you had hollywood written all over your face…..Now they are next to non existent. It’s time for me to listen to my favourite Queen song….”Another one Bites the Dust”.